Why Home Pro

Your home’s history is worth money. Right now, nobody is keeping it.

A home record works three ways: in what your insurer can verify, in what you don’t lose at resale, and in time — yours, and every contractor’s who ever works on the place.

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For homeowners

The average home just turned 44, and nobody wrote down what that means.

The median home in the US reached 44 years old in 2023 — up from 39 a decade earlier, and 28 in 1993. One in four homeowners, 22 million households, lives in a home built before 1960.

Age changes what a home needs, not just what it’s worth. Homeowners in pre-1960 homes spend about 35% more a year on upkeep than those in homes built since 2010 — weighted more toward the big, visible replacements (roofing, siding, windows, HVAC) and less toward routine maintenance, because there’s more left to replace and less of it still under warranty.

It shows up in inspections, too. Nearly half of homes built before 1940 needed at least one repair in 2024, versus about a quarter of homes built since 2000 — and the average repair on an older home ran about $1,600 more.

None of this is about any one house failing. It’s that the housing stock itself is aging faster than anyone’s keeping a record of it — and the systems most likely to need attention next are exactly the ones nobody wrote down when they went in.

For homeowners

Insurers price what they can verify.

When they can’t verify something, they assume the worst case. That’s true across roof, electrical, plumbing, water mitigation, HVAC and structural work — any system where the work is invisible unless you can prove it happened.

Roof is the clearest case, because the industry has actually measured it. A home built in 1997 and re-roofed in 2022 gets priced like a 29-year-old roof — the oldest it could possibly be — unless the invoice proves otherwise. Most people have that invoice. It’s just in a drawer, not in front of the underwriter.

The data carriers rate you on is wrong far more often than you’d think. More than a quarter of roofs get misclassified as under 15 years old, and insurers estimate $1.31B a year in premium mispriced because of it.

When a carrier can’t verify your roof’s age, it falls back on the age of your house — because that’s the oldest the roof could be. If you’re the one who put a new roof on, you’re the one who eats that assumption. Homeowner-reported roof age is itself understated by about five years on average, sometimes by fifteen or more — which is exactly why carriers stop trusting what you tell them and default to the house’s birth year instead.

North Carolina has had wind-mitigation rate credits since 2011, through the Department of Insurance. The mechanism is a certificate — something you hand your agent to get the credit.

Elsewhere, regulators already treat a verified attribute as real money, not a guess. Alabama’s insurance department set published discount benchmarks of 35–60% on the hurricane portion of premium for IBHS FORTIFIED-certified homes. A University of Alabama study of 40,000+ insured properties after Hurricane Sally found FORTIFIED construction cut loss frequency by 55–74% and claim severity by 15–40%. That’s Alabama’s program and Alabama’s numbers, not North Carolina’s, and not a projection onto your bill — it’s evidence that insurers and regulators already treat documentation as real money.

The same gap shows up everywhere proof is possible but missing. A permit shows the electrical panel was actually upgraded. An install record shows when the water heater went in, or when the HVAC system was replaced. A certificate shows a repipe or a structural fix met code. Home Pro’s insurance packet collects exactly these — organized by system, each line backed by the record it came from — so what you can prove isn’t sitting in a drawer when your agent asks for it.

For contractors

One upload, not a chased-down paper trail

Your contractor doesn’t create a portal account or remember a password for your house. They register their company once, directly with Home Pro. When you need them, you find their company by name and let them into exactly what the job requires — which systems, for how long.

From there, they see only the work they were called for. They upload what they did when they did it, and that’s that. No invoice chased down six months later, no “can you resend that” after the job’s long closed. What they filed stays attributed to them on your home’s record — even after the job ends, even after you sell.

For homeowners

Everything, in one place, exactly when you need it

Every record — invoices, warranties, permits, inspection reports, photos — lives in one place against your home, searchable by system or by date. Not scattered across an inbox, a filing cabinet, and a contractor’s memory.

That matters three times: when you’re selling and a buyer’s agent asks what’s been done, when you’re filing a claim and need to prove what was already fixed, and when the next contractor needs to know what the last one did before they touch anything.

For homeowners

A line item, and a small one

The value shows up from a few directions at once. A little of what your insurer will credit, once you can actually prove it. An hour or two you don’t spend chasing a contractor for a receipt — and an hour or two they don’t spend digging one up for you. Knowing what’s wearing out before it fails, so replacing it is a planned expense, not an emergency one.

Home Pro runs $70.00 to $150.00 a year depending on the size of the home — one subscription per property, everything included. There’s no higher tier that unlocks more of the record.

None of this is dramatic on its own. Together, it’s the difference between managing a home and reacting to it — and the record itself is smaller than most people expect. The question worth asking isn’t what keeping one costs. It’s what the last five years without one already did.

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For homeowners

A reserve fund for things that haven’t broken yet

Every system on your record carries an expected lifespan — a published range, not a guess. A tank water heater runs 6 to 12 years; a gas furnace, 15 to 20; copper supply lines, 50 to 70. The ranges come from the two standards contractors and inspectors actually use, and they’re ranges for a reason: the newer the technology, the more the standards disagree — one puts a tankless water heater at 10 years, the other at 20-plus — and the older the material, the more settled the number is.

Both standards say the same thing about why the range matters, in almost the same words: the published figure assumes regular maintenance and normal wear, not neglect and not a decade of deferred repairs. It’s the expected life of a system someone was keeping up — which is exactly the assumption most homes have no way to back up.

Home Pro tracks every system’s age against its published range, right on your dashboard — System Health shows where each one stands, and Home Reserve Fund turns the ones getting close into a monthly number you set aside before the bill arrives instead of after. A 19-year-old water heater stops being a surprise. It’s a line you’ve already been planning for.

Sources

Everything above, traced back.

Jul 2026, using 2023 AHS data

Harvard Joint Center for Housing Studies

Many Owners Cannot Afford to Maintain Aging Homes

Median US home age reached 44 years in 2023, up from 39 in 2013 and 28 in 1993; one in four homeowners (22 million households) lives in a home built before 1960. Pre-1960 homes average $6,000/year in improvement and maintenance spending versus $4,500 for homes built 2010 or later — about 35% higher, weighted more toward replacements (roofing, siding, windows, HVAC) than routine upkeep.

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2025 report, 2024 data

Federal Reserve Bank of Philadelphia

Repair-need rates by home vintage (as cited in Harvard JCHS, Improving America’s Housing 2025)

48% of owner-occupied homes built before 1940 needed at least one repair in 2024, versus 26% of homes built 2000 or later; average repair cost was $5,200 per pre-1940 unit versus $3,600 for newer homes.

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Accessed Oct 2026

Verisk

Roof Age

Insurers estimate $1.31B in annual premium leakage from underestimated roof age; more than a quarter of roofs are misclassified as under 15 years old.

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May 2026

Moody’s / CAPE Analytics

The Challenge of Unlocking Accurate Roof Age Data

Homeowner-reported roof age is understated by about five years on average — fifteen or more years in roughly a fifth of cases — which is exactly why carriers without better data fall back on the age of the house itself.

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2018

NC Sea Grant

Wind Insurance Incentives Memo

North Carolina has had wind-mitigation rate credits since 2011 through the Department of Insurance; the certificate is what a homeowner submits to their agent to receive the credit.

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2016

Alabama Department of Insurance, via Smart Home America

Alabama Establishes Statewide Mitigation Discounts for FORTIFIED Construction

A state insurance regulator set published discount benchmarks tied to a verifiable certification: 35–60% on the hurricane portion of premium and 20–35% on the other wind portion, for IBHS FORTIFIED-certified homes.

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2025

IBHS / University of Alabama Center for Risk and Insurance Research

Study Shows IBHS’s FORTIFIED Program Reduced Hurricane Sally Damage

Analysis of 40,000+ insured Alabama properties after Hurricane Sally (2020): FORTIFIED construction reduced loss frequency by 55–74% and claim severity by 15–40%.

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Accessed Oct 2026

InterNACHI

Standard Estimated Life Expectancy Chart for Homes

Published life-expectancy ranges for home systems (e.g. tank water heater 6–12 years, furnace 15–25, central AC 7–15, copper supply lines 50–70), explicitly assuming regular maintenance and normal wear — not neglect or extreme weather.

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Feb 2007

National Association of Home Builders

Study of Life Expectancy of Home Components

Manufacturer- and trade-association-reported life expectancy for home components, strongest for durable materials (e.g. copper supply lines and tile/metal roofing, both rated to outlast the home) — superseded by newer figures for fast-changing technology like HVAC and tankless water heaters.

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Home Pro is not an insurance agency or producer, provides no insurance advice, and makes no representation about rates or eligibility. Discounts, credits and eligibility are determined solely by the insurer.